With iconic cultural staples such as schnitzel and classical music to breathtaking beauty and picturesque towns, Austria is a European hot spot for culture and business alike. Vienna, its vibrant capital, blends imperial history with modern innovation, boasting landmarks like Schönbrunn Palace and a thriving economy. This, paired with excursions to the surrounding quaint towns like Hallstatt and Salzburg, Austria offers a perfect mix of historic charm, natural beauty and dynamic city life.
* Please note that this is only a sample itinerary for a full-time MBA group. All of our itineraries are tailor-made and can accommodate any academic level and theme. All itineraries are subject to change.
Day 1: Saturday, October 4Sat October 4Day 1: welcome to Austria
orientation talkorientation talk by ISP Program Manager & faculty
Get familiar with the upcoming specifics of the program and how best to take advantage of the travel experience. Before the program starts, ensure you've researched the countries you are about to visit and get ready for an intense week packed with exciting company visits and cultural activities!
Zoom
Vienna, Austria
Vienna, situated in eastern Austria along the Danube River, boasts a rich history tracing back to early Celtic and Roman settlements. It evolved through medieval and Baroque periods, eventually becoming the capital of the Austro-Hungarian Empire. Renowned as Europe's leading music center, Vienna hosted major figures in music from the 16th to 20th centuries, particularly during the Viennese Classicism and Romanticism periods, solidifying its reputation as the 'musical capital' of Europe. The city is also famed for its architectural ensembles, including Baroque mansions and gardens, as well as the grand buildings, monuments, and parks along the late 19th-century Ringstrasse. The city's heritage includes its medieval core, based on the Roman settlement, principal Baroque ensembles with axial layouts, and Gründerzeit constructions from the early modern period.
intercity transfersarrive in Vienna
Own arrangements
own arrangements
afternoon
transportationtransfer to hotel, check-in
Meet ISP Program Manager at the airport.
bus transfer
free time to relax and explore the surroundings
ISPer's recommendation: Get out of your hotel room and immerse yourself in the amazing streets of Vienna. Use this time to explore the area around your hotel, find the nearest ATM, and discover the best cafés, restaurants, and shops in the neighborhood.
late afternoon
optional cultural eventSpanish riding school - take a look behind the scenes
Visit the Spanish Riding School in Vienna, the only institution in the world which has practiced for more than 450 years and continues to cultivate classical equitation in the Renaissance tradition of the Haute Ecole – which can also be found on UNESCO’s list of intangible cultural heritage of humanity. This is a Guided Tour through the Spanish Riding School you will visit the baroque Winter Riding School, the Summer Riding School with one of the world’s largest oval horse walkers and the stables of the Lipizzan stallions, which have been located in the Stallburg, one of Vienna’s most prominent Renaissance buildings, for more than 450 years. You will visit the most important areas of this historic institution and will learn about its history, equestrian traditions and about its stars – the Lipizzan stallions!
sts pay individually
rest of the day at leisure
ISPer's recommendation: Discover Albertina Modern, one of the largest museums of modern and contemporary art in the world, with a collection of over 60,000 works by 5,000 artists. The museum covers over 2,000 square meters and showcases a diverse range of exhibitions. It primarily presents its own holdings of modern and contemporary art, including masterpieces from the Essl Collection that have been held by Albertina since 2017. Albertina Modern is located in the Künstlerhaus on Karlsplatz, an exhibition building constructed in 1865. The building was restored, modernized, and enlarged between 2017 and 2020 thanks to the patronage of Hans Peter Haselsteiner.
Day 2: Sunday, October 5Sun October 5Day 2: discovering the beauty of the Austrian capital
breakfast
hotel
transportationmeet in hotel lobby, depart for city tour
public transport
morning
cultural eventmajestic historic and timeless Vienna - the city of music and revolutionary ideas
Walk through the beautiful streets of Vienna, a city that has shaped history through its music, architecture and great thinkers. Known as the home of modern classical music, it has inspired composers like Mozart and Beethoven, while its streets showcase a rich blend of Baroque and Art Nouveau design. As the heart of the Holy Roman Empire, Vienna’s imperial past is evident in its grand palaces, yet its famous coffeehouses tell a different story—one of intellectual exchange, revolutionary ideas and a culture that shaped cafés worldwide. From Freud to Trotsky, the city has long been a hub for creativity and innovation, blending history with a vibrant modern spirit.
public transport/walk
mealsgroup lunch
restaurant
afternoon
cultural eventSchönbrunn Palace - a majestic glimpse into Vienna’s imperial splendor
Visit the Schönbrunn Palace, often referred to as the Versailles of Vienna, a breathtaking 18th-century summer residence that once housed the powerful Habsburg imperial family for centuries. This magnificent Baroque palace boasts opulent architecture, lavishly decorated rooms and an extensive network of corridors that offer a glimpse into Austria’s royal past. Surrounding the palace, the meticulously designed gardens stretch over vast grounds, featuring elegant fountains, sculptures and the iconic Gloriette, which offers a stunning panoramic view of Vienna. A visit to Schönbrunn invites you to stroll through its lush greenery, admire its historical grandeur and step back in time to an era of imperial splendor.
public transport/walk
transportationmeet in hotel lobby, depart for welcome cooking class
bus transfer
evening
mealswelcome gourmet workshop - a hands-on culinary masterclass
Start your week with a delicious introduction to Austrian cuisine. In this hands-on cooking class, you’ll learn to prepare traditional Austrian dishes under the guidance of expert chefs. Discover local ingredients and techniques, then enjoy the tasty results of your culinary creations. It’s the perfect way to begin your week with a taste of Austria.
cooking studio
Day 3: Monday, October 6Mon October 6Day 3: economic and political overview of the country
breakfast
hotel
transportationmeet in hotel lobby, depart for visit
The United States and Austria enjoy a robust trade and diplomatic relationship rooted in shared values and mutual economic interests. Austria's strategic position within the European Union and its status as a hub for innovation and technology make it an attractive partner for U.S. businesses, particularly in sectors like energy, life sciences and advanced manufacturing. Meanwhile, the U.S. serves as one of Austria’s top export markets, fostering growth in industries such as machinery, automotive components and pharmaceuticals. Beyond trade, the two nations collaborate closely on global challenges, reinforcing their commitment to democratic principles and international stability. Explore opportunities for transatlantic trade, learn about Austria’s role in global supply chains and discover how the U.S.-Austria partnership continues to thrive in a rapidly evolving world.
Vienna has been ranked the 'world's most livable city' in 2022, according to The Economist's Intelligence Unit report. The city owes its victory to its exceptional healthcare facilities, world-class public transport infrastructure, minimal pollution and crime rates, as well as to its thriving arts and cultural scene. Additionally, the city's central location within Europe and pool of highly qualified talent make it an ideal location for launching or expanding a business. Discover the investment landscape of Vienna, get to know the advantages of starting a company in the Austrian capital and the dos and don'ts of doing business here.
presentation, discussion
Vienna Business Agency, Schmerlingplatz 3, A-1010 , Vienna
rest of the day at leisure
ISPer's recommendation: Boasting an idyllically excellent location in the heart of the Stadtpark, visit the Biergartl im Stadtpark, a popular beergarden offering traditional Austrian food. The place is peaceful, features a lovely guest garden, and offers tasty dishes that are reasonably priced. This makes it a great location for relaxed food and drink in the heart of the city. Loved by locals, it's also ideal for travelers staying at nearby luxury hotels like The Ritz-Carlton, the Vienna Marriott Hotel, or the Hilton Vienna.
Day 4: Tuesday, October 7Tue October 7Day 4: trends for future development
breakfast
hotel
transportationmeet in hotel lobby, depart for visit
bus full day
morning
visitwhere the world meets - global organizations in ViennaUnited Nations
Vienna is home to numerous multinational and global organizations, serving as a key hub for international diplomacy and cooperation. Austria’s long-standing history as a neutral nation has made it an ideal location for institutions dedicated to global governance, peacekeeping and economic development. Take a guided tour of the United Nations office in Vienna and get firsthand insights into its operations and impact. Engage with professionals working in this organization, learn about their roles, challenges and contributions to international policy-making. Gain a deeper understanding of how global governance functions in practice, shaping decisions that influence economies, societies, and international relations worldwide.
discussion, tour of premises, lecture
UN Vienna Gate 1, Wagramerstrasse No.5 , 1220, Vienna
mealsgroup lunch
restaurant
afternoon
visitenergy evolution - trends, sustainability, and opportunitiesOMV Austria
The energy sector is undergoing a remarkable evolution, driven by global trends in sustainability, technological innovation and the urgent need to combat climate change. Renewable energy sources like solar, wind and hydropower are rapidly gaining traction, while advancements in energy storage and smart grid technologies are reshaping how power is produced and consumed. This shift is creating new opportunities for businesses and investors, particularly in clean energy solutions and green infrastructure projects. Explore the latest trends driving the energy transition, discover sustainable practices shaping the future and uncover key opportunities in this dynamic and ever-evolving sector.
management presentation, discussion
rest of the day at leisure
ISPer's recommendation: Explore the Neubau district, once Vienna's trendiest area, now a comfortably cool blend of London's Clerkenwell and Berlin's best parts. In the 7th district, reasonable rents attract unique boutiques, bars, and restaurants. Neubau's dining scene is fantastic, featuring Erich, a subterranean taqueria with one of the city's best drink lists, and its sister restaurant Ulrich, famed for brunch. TIAN Bistro am Spittelberg is a top spot for vegetarian and vegan cuisine. For innovative cocktails and food pairings, head to Moby Dick just up the street.
evening
optional cultural eventWiener Staatsoper - a timeless icon of music and elegance
Experience a magical evening at the world-renowned Wiener Staatsoper, or Vienna State Opera, one of the most prestigious opera houses globally. Since its opening in 1868, it has maintained its position as a cultural icon. Located on the Ringstrasse, the opera house stands proudly amidst the open spaces and wide streets surrounding it, commanding a striking presence in the heart of Vienna. Its grand architecture mirrors its global reputation, consistently ranking among the top opera venues worldwide. A visit to the Staatsoper offers not only world-class performances but also a chance to admire its timeless elegance and cultural significance.
sts pay individually
Day 5: Wednesday, October 8Wed October 8Day 5: industrial landscape of Austria
Escape into the stunning countryside of Wachau, a UNESCO World Heritage site and undoubtedly the most picturesque stretch of the Danube Valley. As you wander through this enchanting region, you'll discover dramatic views of ruined castles perched atop cliffs and steep, terraced vineyards that stretch across the landscape. A highlight of the journey is the Benedictine Abbey of Melk, a masterpiece of Austrian Baroque architecture. With its grand façade and intricate interior, the abbey offers a breathtaking glimpse into Austria’s cultural and architectural heritage. From here, enjoy panoramic views of the surrounding hills, vineyards, and the winding Danube River, making it a truly unforgettable experience.
walk
mealsgroup lunch
restaurant
transportationferry to Dürnstein (duration approx. 1 hour, 30 minutes)
boat
afternoon
flash consultinginnovation and the future of the Austrian wine industryWeingut Simon Gattinger
The Wachau Valley is renowned for its world-class wine production, where centuries of tradition meet an unparalleled combination of climate and terroir to create wines of exceptional quality. Discover the unique factors that contribute to the creation of these outstanding wines, from the steep, sun-drenched slopes of the vineyards to the careful cultivation methods passed down through generations. As you delve into the winery's history, you’ll also explore how innovation and biodynamic principles are shaping its future, as it strives to lead the way in Austrian viticulture. This forward-thinking approach blends tradition with sustainability, ensuring the winery not only preserves its rich heritage but also remains at the forefront of the modern wine industry.
transportationreturn to Vienna (duration approx. 1 hour, 30 minutes)
rest of the day at leisure
ISPer's recommendation: Vienna offers numerous swimming options. Visit the stunning Art Deco Amalienbad pool, or enjoy an unbeatable open-air experience in the river. The Alte Donau (Old Danube) area, just seven stops from central Stephansplatz, is a local favorite during warmer months, featuring charming bathing beaches, delightful fish restaurants, and boat and SUP rentals. Vienna's waterways buzz with activity in summer, but if you prefer chlorinated water, try Badeschiff Vienna, a trendy pool on a boat where you can enjoy live DJ music and delicious food and drinks from the Speisen Ohne Grenzen menu created by refugees.
Day 6: Thursday, October 9Thu October 9Day 6: discovering green trends and innovations in Austria
breakfast
hotel
transportationmeet in hotel lobby, depart for visit
bus full day
morning
visitAustria's corporate stance - the gateway to Eastern EuropeErste Group Bank AG
Vienna, due to its historical connections with countries behind the Iron Curtain after WWII, has become the headquarters for many American and European companies, specifically for their newly expanded former-communist divisions. The city serves as a financial hub and provides access to Eastern European markets for international investors, businesses and financial institutions. This is due to its geographical proximity and historical ties with the countries in the region. The investment opportunities available in Eastern Europe are vast, including the energy, infrastructure, technology, manufacturing and services sectors. Let's hear about all the above from finance and banking professionals.
management presentation, discussion
Erste Group Bank AG, Am Belvedere 1, 1100, Vienna
mealsgroup lunch
restaurant
afternoon
entrepreneurial labsAustrian start-ups - local roots, global reachAustrian Startups
Vienna stands as a unique bridge between the East and the West, combining a strong financial sector, a thriving entrepreneurial culture and a growing pool of young, ambitious talent. As the city experiences its first wave of homegrown entrepreneurs building globally competitive companies, it provides a valuable opportunity to explore how businesses are shaping their ESG policies. Understanding these sustainability initiatives will offer key insights into how they influence investment strategies, drive innovation, and impact long-term business success. Take this chance to engage with industry leaders and gain a deeper perspective on how ESG principles are becoming integral to the evolving business landscape in Vienna and beyond.
ISPer's recommendation: Visit the Kunsthistorisches Museum, or the Museum of Fine Arts to discover a vast array of fascinating treasures such as Raphael’s "Madonna in the Meadow," Vermeer’s "The Allegory of Painting," and the Infanta paintings by Velazquez. For a different type of museum, you can explore Naturhistorisches Museum, or the Natural History Museum right across, to gain a splendid view of nature inside one of the most important natural history museums worldwide with collections from meteorites to mammoths!
late afternoon
optional cultural eventa sweet journey through the art of Viennese chocolate making
Enjoy a delightful and immersive introduction to the fantastic world of chocolate, where you’ll discover the art and craftsmanship behind some of the most iconic confections. Watch as skilled chocolatiers create classic treats like the elegant Sissi Taler, rich Mozart hearts, and other traditional Viennese specialties that have captivated sweet lovers for generations. As you explore the intricate process of chocolate-making, you’ll also have the chance to create your own edible masterpieces. Using the finest milk, white and dark chocolate, you can craft your own personalized chocolate art, letting your creativity flow while indulging in delicious, melt-in-your-mouth creations.
sts pay individually
Day 7: Friday, October 10Fri October 10Day 7: staying on-brand since the 1800s
breakfast
hotel
transportationmeet in hotel lobby, depart for visit
bus half day
morning
case studyrunning a family business - keeping to tradition while embracing changeJulius Meinl
Can you create perfection by blending art and technology? Discover the art of preserving family traditions for generations with the leader of a premium coffee brand with a rich heritage. Explore how the company masterfully blends art and technology to create world-renowned brews while meeting the challenges of pushing the boundaries of coffee innovation. In the heart of Vienna's historic coffeehouse culture-an iconic place of poetry and inspiration, you will learn how the company balances its cultural heritage with modern business strategies.
management presentation, case study, discussion, coffee tasting, tour of the roastery
mealsgroup lunch
restaurant
afternoon
visitinnovations in digital marketing - engaging audiences in the online eraLimesoda
Digital marketing plays a crucial role in shaping consumer behavior and driving business growth in today’s fast-paced online landscape. As technology evolves, companies must continuously adapt to trends such as social media strategies, search engine optimization and data-driven advertising. Dive into the challenges and opportunities of creating impactful online campaigns that resonate with diverse audiences. Gain insights into how businesses stay competitive in a rapidly changing digital environment by exploring real-world examples of innovation and creativity in the digital marketing sector.
management presentation, discussion
transportationmeet in hotel lobby, depart for welcome dinner
public transport
evening
mealsfarewell dinner with city views
Enjoy an unforgettable evening in Vienna! As you dine, take in the breathtaking view of this majestic city, where history meets modern elegance. The skyline tells the story of a rich past, and tonight, you will create new memories with every bite. Let the charm of Vienna, paired with delicious cuisine and warm company, make this dinner an excellent end to your week in Austria!
restaurant
Day 8: Saturday, October 11Sat October 11Day 8: depart for the USA
