Experience Morocco, a land where heritage and progress come together. In Casablanca, you'll find a bustling economic hub, with a mix of local businesses and global firms that are advancing ESG initiatives. Between meetings, explore the city's stunning architecture, vibrant souks and stylish cafés. Continue your Moroccan journey by heading to Marrakesh, where history meets innovation. Wander through the iconic medina, marvel at lush gardens and immerse yourself in the lively atmosphere of Djemaa el-Fna. Discover breathtaking desert landscapes, cultural treasures and warm hospitality while experiencing Morocco’s unique blend of old and new.
* Please note that this is only a sample itinerary for a part-time MBA group. All of our itineraries are tailor-made and can accommodate any academic level and theme. All itineraries are subject to change.
Day 1: Saturday, October 5Sat October 5Day 1: welcome to Africa
orientation talkby ISP Program Manager & faculty member
Get familiar with the upcoming specifics of the program and how best to take advantage of the travel experience. Before the program starts, ensure you've researched the country you are about to visit and get ready for an intense week packed with exciting company visits and cultural activities!
Zoom
intercity transfersarrive in Casablanca
Own arrangements
Casablanca is a vibrant fusion of cultural heritage, modernity, and business dynamism. As Morocco's largest city and economic powerhouse, it offers visitors a blend of rich history in stunning architecture like the Hassan II Mosque and Art Deco buildings, as well as a cosmopolitan atmosphere with luxury hotels, shopping, and a lively nightlife. Casablanca's strategic coastal location makes it a key player in international trade, anchored by the Port of Casablanca and the city's position as a financial hub through the Casablanca Finance City (CFC). Its growing industries—such as automotive, technology, and renewable energy—coupled with excellent international connectivity, make it an essential destination for both tourists and business professionals looking to tap into African and global markets.
own arrangements
afternoon
transportationtransfer to hotel, check-in
Own arrangements
Meet ISP representative at the hotel.
own arrangements
free to relax & explore the city
ISPer's recommendation: Take a relaxing walk along the La Corniche, located just south of the Four Seasons Casablanca. This oceanfront neighborhood is home to numerous nightclubs and cafes offering stunning ocean views. During your peaceful afternoon stroll along the boardwalk alongside the beach, bask in the sunshine and take in the breathtaking views. You may spot local kids playing soccer on the beach or be invited to go on a horse ride. If you want to take a break, stop by one of the cafes for a cup of tea or bring a blanket and relax on the sand. The Corniche is the perfect place to escape the hustle and bustle of the city.
OR
late afternoon
optional cultural eventart deco Casablanca
This tour will cover multiple stops to give you a taste of the local culture. You will visit the Central Market (Marche Central), where you can experience a traditional Moroccan souk's vibrant sights, sounds, and smells. This bustling market is the perfect place to find fresh produce, spices, and delicacies. You will get a chance to enjoy some free time to explore and maybe sample some street food. Then, you will head to the Casablanca Cathedral (Eglise du Sacre-Coeur), an architectural gem that reflects the city's colonial past. This former Roman Catholic church, now used for cultural events, features a stunning neo-Gothic design and offers a peaceful retreat from the bustling city streets. Your tour will conclude with a drive through the upscale Anfa District, a residential area known for its luxurious villas, lush gardens, and palm-lined avenues. This is the perfect way to see another side of Casablanca, showcasing its modern and affluent lifestyle.
sts pay individually
transportationmeet in hotel lobby, depart for welcome dinner
bus transfer
evening
mealswelcome dinner in the clouds
Kick the trip off with a modern twist of traditional dinner shared with your colleagues and friends as you discuss your plans and goals for this study trip. Feast on the first of many delicious Moroccan cuisine meals. Cheers to the start of a successful program!
restaurant
Day 2: Sunday, October 6Sun October 6Day 2: explorations beyond Casablanca
breakfast
hotel
transportationmeet in hotel lobby, depart for Rabat (duration approx 1.5hrs)
bus full day
late morning
cultural eventwander through Rabat's Old Medina
A walking tour of Rabat's Medina is a fascinating experience. The Rabat Medina is the old fortified part of the city and is known for its narrow streets, bustling markets, and historical landmarks. Throughout the tour, you'll have the opportunity to interact with friendly locals, indulge in traditional Moroccan cuisine at local eateries, and soak up the rich cultural heritage. Remember to wear comfortable shoes, bring water, and be prepared for an adventure through the city's vibrant heart.
walk
mealslunch: own arrangements: market stalls at old Medina
Own arrangements
own arrangements
afternoon
cultural eventtour the Grand Mosque and Fort Rottembourg
Both the Grand Mosque and Fort Rottembourg are important symbols of Rabat's rich history and cultural heritage and are well worth a visit if you are in the capital. Look at the mosque's stunning Moroccan architecture and design features, intricate tile work, marble floors, and towering minarets. And also experience a historic fortress located in the Old Medina of Rabat. It was built by the French in the early 20th century and served as a military base until Morocco gained its independence in 1956.
walk
transportationreturn to hotel (duration approx. 1.5hrs)
rest of the day at leisure
ISPer's recommendation: Check out the hustle & bustle of Marche Central, Casablanca's bustling central market on Rue Allal Ben Abdallah is a must for tourists who want to throw themselves into the midst of city life. Right in the city center, the market is where locals come to buy and sell everything from fresh produce to household supplies. It's also home to plenty of cheap restaurants serving hearty portions of traditional Moroccan dishes. For a more souvenir-oriented market, head to Souq Haboos in Quartier Haboos, south of central Casablanca. This small district was built during the 1930s in the Mauresque style. The market here offers plenty of traditional Moroccan handicrafts, from carpets to ceramic tiles.
Day 3: Monday, October 7Mon October 7Day 3: situating Morocco in the global market
breakfast
hotel
transportationmeet in hotel lobby, depart for a visit
Gain valuable insights into Casablanca Finance City's (CFC) strategic role as a leading financial and business hub for Africa. Learn about Morocco's economic vision, CFC’s initiatives to attract multinational corporations, and the incentives provided to investors operating within the region. Explore how CFC fosters regional integration, supports sustainable development, and promotes innovation in sectors like finance, technology, and green energy. This experience will also highlight Morocco's unique position as a bridge between Africa, Europe, and the Middle East, offering students a deeper understanding of international business dynamics and investment opportunities in emerging markets.
management presentation, discussion
mealsgroup lunch with the ocean views
restaurant
return to hotel and change
transportationmeet in hotel lobby, depart for a guided tour
afternoon
cultural eventhistoric & cultural guided tour
The tour will begin with a visit to the iconic Hassan II Mosque, one of the world's largest and most magnificent mosques. Perched on the edge of the Atlantic Ocean, its intricate mosaics, towering minaret, and stunning views are a testament to Morocco's rich Islamic heritage. The journey will continue to the city's heart at Mohammed V Square, a bustling hub of activity surrounded by striking colonial architecture. Marvel at the grandeur of the Palace of Justice, the Prefecture, and the French Consulate, and soak in the lively atmosphere as you watch the world go by. You will then delve into the charming Quartier Habous, also known as the New Medina. This area, built by the French in the 1930s, combines traditional Moroccan architecture with modern urban planning. Wander through its narrow streets, visit local artisan shops, and perhaps pick up some unique souvenirs.
bus/walk
rest of the day at leisure
ISPer's recommendation: Visit the beach in Mohammedia seaside city, about 28 kilometers north of Casablanca, is fronted by some fine beaches and can be used as a more relaxed alternative to staying in Casablanca. Although home to Morocco's second largest port and related industries, Mohammedia has plenty of laid-back charm. The petite medina district is a delight to wander through, while the New Town area is attractively laid out, with grand, palm-tree-lined boulevards. Most visitors, though, are here for the beach. During summer weekends, when half of Casablanca seems to have decamped here for the day, the cafés and restaurants bustle, and the sand thrums with activity. Mohammedia has regular train connections with Casablanca.
Day 4: Tuesday, October 8Tue October 8Day 4: smart links - connecting technology and sustainability
breakfast
hotel
transportationmeet in hotel lobby, depart for visits
bus full day
morning
visitMorocco’s successful model of a sustainable city Zenata
See the future town of Zenata with your eyes, which occupies a vast territory of 1,670 hectares and is located at the junction between Casablanca and Mohammedia. The site is one of the last large plots in the Casablanca conurbation. Zenata is articulated around a “green axis” crossing the city over 3.5 km. The town strives toward becoming a sustainable and inclusive city and shall become the first real estate group in the area to establish a residential program to Eco-city standards.
management presentation, discussion, tour of premises
mealsgroup lunch at Rick's Cafe
Rick’s Cafe, the mythical saloon from the 1942 film “Casablanca”, has finally been transformed from a Hollywood set captured on celluloid film to the real Rick’s Cafe in Casablanca, thanks to the imagination and determination of a former American diplomat to Morocco, Kathy Kriger. It's filled with architectural and decorative details reminiscent of the film: curved arches, a sculpted bar, balconies, and balustrades, as well as dramatic beaded and stenciled brass lighting and plants that cast luminous shadows on white walls.
Delve into SICOTEL Communications' pivotal role in shaping Africa's telecommunications landscape. Learn about the company's innovative solutions, including advancements in mobile connectivity, broadband access, and smart technologies tailored to diverse regional needs. The visit will shed light on the challenges and opportunities in expanding digital infrastructure across Africa, with a focus on SICOTEL's strategies for overcoming barriers like rural connectivity gaps. Explore how SICOTEL fosters digital inclusion, drives economic growth, and supports sustainable development, providing an invaluable perspective on the intersection of technology, business, and social impact in emerging markets.
management presentation, discussion
rest of the day at leisure
ISPer's recommendation: The hammam experience is designed to cleanse your body, relax your mind, and rejuvenate your senses. It's a time-honored tradition that provides both physical and mental benefits. The steam and heat in the hammam help to open up your pores, remove toxins, and improve circulation. The exfoliation and massage leave your skin feeling refreshed and revitalized. Moreover, the hammam offers a tranquil setting where you can unwind and find moments of tranquility amidst the busy pace of life.
Day 5: Wednesday, October 9Wed October 9Day 5: industry, travel, and taste - a Moroccan experience
breakfast
hotel
check-out, load luggage onto the bus
transportationmeet in hotel lobby, depart for a visit and Marrakech
Visit is a special economic zone located in the city of Casablanca. It was established in 1998 to promote foreign investment and boost economic growth in the region. The zone covers an area of approximately 120 hectares and is home to a wide range of industries, including automotive, electronics, and logistics. It offers a range of incentives for businesses, including tax exemptions, streamlined customs procedures, and access to a skilled workforce. A public-private partnership manages the zone and has attracted investment from companies such as Renault-Nissan, Delphi, and Bombardier. Take a closer look how free zone works - its economic development, specific investment opportunities, regulatory policies, infrastructure, and technology upgrades.
management presentation, discussion, tour of premises, IMA tour, Midparc tour
AEROPOLE DE NOUACEUR - ZONE AEROPORTUAIRE MOHAMED V (VERS TERM. 3), Casablanca
intercity transferstransfer to Marrakesh (duration approx. 3 hrs)
Marrakesh is an enchanting mix of tradition and modernity, known for its lively culture, historic landmarks, and expanding business opportunities. As the cultural heart of Morocco, it boasts iconic sites such as the UNESCO-listed Jemaa el-Fnaa square, the Koutoubia Mosque, and impressive palaces like the Bahia Palace. The city's bustling markets, gardens like the Majorelle, and the old Medina provide visitors with a glimpse into Morocco’s rich heritage. Marrakesh is also becoming a central hub for tourism, events, and conferences, driven by its luxury hotels, resorts, and business-friendly environment. Its growing significance in sectors like real estate, renewable energy, and artisanal crafts attracts both local and international investors. With its unique blend of tradition, dynamic tourism industry, and strategic business potential, Marrakech appeals to both travelers and entrepreneurs alike.
bus transfer
mealsgroup lunch on the way
restaurant
afternoon
transportationtransfer to hotel, check-in
transportationmeet in hotel lobby, depart for a treasure hunt
bus/walk
late afternoon
cultural eventMedina express treasure hunt
Join us for an exciting adventure in Marrakesh with the Medina Express! This real-life interactive discovery game will take you on a journey through the lively soul of the city, igniting insight, excitement, and team spirit. Gather your friends and divide into teams to explore the bustling souks and hidden corners of Marrakesh's old medina. Each team will be equipped with a road book detailing checkpoints and challenges, and will need to navigate through the labyrinthine streets to complete their mission. Every team will receive a bag containing essential tools with clues and information to help locate checkpoints and unravel the mysteries of the medina. Along the way, teams will engage in workshops with local artisans, learning about traditional crafts such as carpet weaving and pottery, and gaining insights into local culture and heritage. Immerse yourself in the sights, sounds, and scents of the medina, interacting with locals and discovering the rich tapestry of Marrakesh's history and traditions. Teams will designate a leader to guide their exploration and decision-making, fostering leadership skills and teamwork under pressure.
rest of the day at leisure
Day 6: Thursday, October 10Thu October 10Day 6: innovating services to meet the client's high standards
breakfast
hotel
transportationmeet in hotel lobby, depart for visits
bus full day
morning
visitthe crucial importance of hospitality industry for MarrakeshJnane Tamsna Hotel
The crucial importance of the hospitality industry in Marrakesh is underscored by its role as a cornerstone in the city's cultural and economic vitality. Exemplifying this significance is the esteemed Jnane Tamsna Hotel, an oasis seamlessly blending modern luxury with Moroccan authenticity. Hospitality establishments like Jnane Tamsna not only drive tourism but also serve as cultural ambassadors, offering visitors an immersive experience into Marrakesh's rich heritage. Beyond economic contributions, the industry fosters a sense of community, creating opportunities for collaboration and networking that strengthen Marrakesh's global appeal. In essence, hospitality in Marrakesh is more than an economic engine; it is the key to showcasing the city's warmth, traditions, and vibrant identity, ensuring a lasting impact on visitors and the continued prosperity of this enchanting destination.
management presentation, discussion, tour of premises
Explore NASLI Holding’s vision of blending business innovation with urban lifestyle through M Avenue, Marrakesh’s iconic mixed-use destination. Learn how NASLI Holding integrates real estate development with cultural, commercial, and hospitality elements to create vibrant community hubs. The visit will highlight the strategic planning, design thinking, and sustainability initiatives behind M Avenue’s development, emphasizing its role in enhancing Morocco’s position as a global tourism and investment hub. Gain insights into the intersection of real estate, customer experience, and economic growth in emerging markets.
management presentation, discussion, tour of premises, immersive experience
Meydene, M Avenue, 40000, Marrakech
rest of the day at leisure
ISPer's recommendation: Visit The Jardin Majorelle, nestled in the heart of Marrakesh, is a captivating botanical oasis designed by Jacques Majorelle in the 1920s and later cherished by fashion icon Yves Saint Laurent. The garden boasts a vibrant blue villa surrounded by an eclectic collection of exotic plants, sculptures, and artistic elements. Its serene pathways and unique fusion of nature and art make it a haven for visitors.
early evening
optional cultural eventquad & camel ride in Agafay Desert
Just an hour's drive from the vibrant souks and bustling market streets of Marrakesh, lies the untouched beauty of the Agafay Desert. This serene landscape offers a stark contrast to the lively atmosphere of Marrakesh. Prepare for an adrenaline-pumping quad-biking experience through the rugged terrain and the chance to partake in the exotic adventure of camel riding.
sts pay individually
Day 7: Friday, October 11Fri October 11Day 7: interacting with the locals
breakfast
hotel
transportationmeet in hotel lobby, depart for visits
mini buses half day
morning
volunteering experienceseeds of change - cultivating community and sustainability in MoroccoHigh Atlas Foundation
Visit the High Atlas Foundation, a non-profit organization dedicated to fostering sustainable development and improving the quality of life for disadvantaged communities across Morocco. The High Atlas Foundation engages in a wide range of impactful projects, from advancing healthcare to promoting environmental sustainability and cultural preservation. Learn about the House of Life project, a unique initiative that intertwines human development with the preservation of Moroccan Jewish heritage. This project creates community-run fruit tree nurseries on land adjacent to Jewish cemeteries, providing a sustainable source of income for local farmers and contributing to environmental restoration. Additionally, you will have the chance to meet with members of a rural village that is currently rebuilding after the September 2023 earthquake. This visit will highlight the resilience and community spirit that drives the High Atlas Foundation’s efforts to create a brighter, self-sustaining future for Morocco.
management presentation, discussion, volunteering, tour
mealsgroup lunch with the community
community center
afternoon
entrepreneurial labs bringing ideas to life - Morocco's thriving start-up ecosystemEmerging Business Factory
Morocco’s start-up revolution started a few years after the Arab spring with the rise of some key ecosystem players, whose mission has been to build one of the most vibrant start-up scenes on the continent. Incubators, accelerators and venture capital funds have emerged with the singular purpose of enabling talented entrepreneurs to create value and transform the economy and society. Take a visit to a local start-up accelerator and hear about how they support local idea-makers in building innovative businesses that have the potential to turn into success stories.
management presentation, discussion, networking
transportationmeet in hotel lobby, depart for farewell dinner
bus transfer
evening
mealshands-on farewell cooking class
Immerse yourself in a Moroccan cooking class to explore the art and flavors of traditional Moroccan dishes. Learn the secrets of cooking in authentic clay tagines, and master the art of creating Moroccan salads. Understand how Moroccan cuisine reflects a blend of influences and engage in hands-on preparation guided by experienced chefs. Experience the communal spirit of Moroccan meals and appreciate how Moroccan dishes have gained worldwide acclaim for their bold flavors and cultural stories.
cooking studio
Day 8: Saturday, October 12Sat October 12Day 8: departure day
breakfast
hotel
morning
optional cultural eventexcursion to Lake Takerkoust with Berbers tea experience
If you have a late flight, explore more of Morocco with us. After enjoying a delicious breakfast, you will be greeted by 4WD vehicles in front of your hotel. They will take you on a journey to the Atlas Mountains. You will drive through the High Atlas Mountains, witnessing breathtaking landscapes and panoramic views. You will have the chance to visit a traditional Berber house, where you can enjoy freshly prepared mint tea and Berber bread with olive oil. Then, you will travel through the Plateau du Kik, admiring the stunning highland vistas. Your final destination is the serene Lalla Takerkoust Lake, surrounded by mountains. When you arrive at La Kasbah Boldi, you will find a beautiful garden with two swimming pools, a lovely terrace, and a restaurant overlooking the peaceful lake. It's the perfect place to relax and appreciate the natural beauty around you.
