K-pop, cosmetics, and kimchi—hallmarks of South Korea. Embark on a study program to this dynamic nation and discover how it transformed into an economic powerhouse in just 70 years. From entertainment and beauty to automotive and innovation, Seoul thrives as a global business hub. Beyond its diverse industries, immerse yourself in Korea’s rich history and culture for a truly unforgettable experience.
* Please note that this is only a sample itinerary for a group of Executive MBA students. All of our itineraries are tailor-made and can accommodate any academic level and theme. All itineraries are subject to change.
Day 1: Saturday, October 5Sat October 5Day 1: welcome to South Korea- a journey through tradition and innovation
intercity transfersarrive Seoul
meet ISP representative at the airport
air
transportationtransfer to hotel, check-in
bus transfer
rest of the day at leisure
ISPer's recommendation: A bustling hub of Korean fashion and beauty trends, Myeongdong is ideal for shopping and sampling street food. Try local favorites like tteokbokki (spicy rice cakes) and hotteok (sweet pancakes) as you explore.
Day 2: Sunday, October 6Sun October 6Day 2: getting to know Seoul
breakfast
hotel
transportationmeet in hotel lobby, depart for city tour
bus transfer
morning
cultural eventguided tour of Seoul
Visiting Seoul is a great way to experience old and new Asia through its beautiful palaces, great food and vibrant nightlife! This tour will take you to Gyeongbok Palace, the first and largest of the royal palaces built during the Joseon Dynasty. Learn about South Korea's cultural roots, unique history and way of life in the National Folklore Museum, before heading to Bukchon Hanok Village. Stroll through this charming village of traditional Korean houses, or hanoks, set amid modern Seoul. It's a beautiful place to experience Korea's architectural heritage and take in scenic views of the city.
bus/walk
mealsgroup lunch
restaurant
afternoon
free to explore the city
ISPer's recommendation: Visit one of Seoul's famed jjimjilbangs, or bathhouses. Unwind in a sauna, or soak in a hot tub before heading for an exfoliation treatment. Although this ritual may feel painful at times, it's embraced for its rejuvenating properties by locals and foreign travelers alike.
transportationmeet in hotel lobby, depart for welcome dinner
bus transfer
evening
mealswelcome dinner- cooking class
Discover the rich flavours of Korean cuisine in this cooking class! The chef will guide you through the preparation and cooking process, teaching you traditional techniques and the use of Korean ingredients. During the class, you'll learn to balance the flavours of sweet, sour, salty, and spicy, and create delicious main dishes and side dishes that reflect the diversity of Korean cuisine
cooking studio/restaurant
rest of the day at leisure
Day 3: Monday, October 7Mon October 7Day 3: introduction to business in South Korea
breakfast
hotel
transportationmeet in hotel lobby, depart for visits
bus full day
morning
panel discussionoverview of South Korea: business and economic trends
In this opening session, experts will provide a comprehensive overview of South Korea's business landscape, exploring current economic trends, key industries, and growth drivers in one of Asia's leading economies. The discussion will cover South Korea’s advancements in technology, manufacturing, and innovation, alongside the challenges and opportunities in the global market. Students will gain insight into South Korea’s role in the international economy and the dynamics that make it a critical player in global trade and investment.
discussion, networking
external conference room:
mealsgroup lunch
restaurant
afternoon
visitunderstanding South Korea's role as a global innovation leader3M
South Korea managed to transform itself from one of the poorest countries in the world to a major industrial power over the past 70 years. How did it make itself a global innovation leader? How has the government shown their commitment to innovation? And what opportunities can investors find here?
presentation, discussion
rest of the day at leisure
ISPes eomendation: Wander through Insadong, known for its artsy vibe, Insadong is perfect for finding Korean crafts, calligraphy, and tea houses. Visit a traditional tea house to try unique Korean teas and experience the area's artistic atmosphere.
Day 4: Tuesday, October 8Tue October 8Day 4: exploring the leading industries of Korea
breakfast
hotel
transportationmeet in hotel lobby, depart for visits
bus full day
morning
visitchanging the clean energy landscape in KoreaEnergyX
Embark on a transformative visit to Korea’s No. 1 Energy Company EnergyX, an AI-driven social energy platform company that encompasses both the latest IT technology and fintech to create the momentum for the energy disruption. Gain insights into Energy X's ESG sustainable architecture platform that enables the construction of zero-energy buildings.
management presentation, discussion, tour of premises
mealsgroup lunch
restaurant
afternoon
entrepreneurial labsdiving into Seoul's thriving startup sceneSparkLabs
Explore the vibrant ecosystem of entrepreneurship, innovation, and technology in one of the world's most dynamic cities. Visit the leading accelerator where game-changing ideas become reality. The visit will connect you with trailblazing startups, visionary founders, and groundbreaking ideas that have the potential to shape the future of business.
management presentation, discussion
evening
optional cultural eventnight delight for foodies
Uncover the real Korea as you explore Seoul's delightful local restaurants and street stalls to learn about the captivating history and food culture of Korea. You will not only learn about the general eating habits in Korea, but also about the Korean business dining etiquette. Enjoy Seoul through this mouth-watering experience of food, stories, food, laughter and more food! And, last but not least, have you tried soju yet?
sts pay individually
rest of the day at leisure
Day 5: Wednesday, October 9Wed October 9Day 5: relationship between the North and South
breakfast
hotel
transportationmeet in hotel lobby, depart for visits
bus full day
morning
presentationlife beyond the walls - escaping a totalitarian dictatorshipTNKR
The tragic North Korean famine gave way to an exodus of refugees who escaped to South Korea in the hopes of finding a brighter future in the democratic South. Although their life circumstances were far better than back in the impoverished North, the adjustments have proven to be an immense challenge for many asylum seekers. Meet with volunteers and refugees from a local NGO and bring value to the organization whole gaining a priceless experience for yourself!
presentation, case study
mealsgroup lunch
restaurant
late afternoon
cultural eventvisit the war memorial
It opened in 1994 on the former site of the army headquarters to exhibit and memorialize the military history of Korea. It was built to prevent war through lessons from the Korean War and to hope for the peaceful reunification of North and South Korea. The memorial building has six indoor exhibition rooms and an outdoor exhibition centre displaying war memorabilia and military equipment from China, South Korea and the United States.
bus/walk
rest of the day at leisure
ISPer's recommendation: Head to Hangang Park along the Han River to picnic, bike, or enjoy a leisurely boat ride. Many locals gather here in the evenings, creating a lively atmosphere against the city skyline.
Day 6: Thursday, October 10Thu October 10Day 6: the backbones of Korean economy
breakfast
hotel
transportationmeet in hotel lobby, depart for visits
bus full day
morning
visitthe need for constant innovation in Korea's fast-moving high-tech industrySK Telecom
Explore South Korea's vibrant innovation ecosystem firsthand. Dive into the heart of technological advancement, where tradition meets cutting-edge ideas. Experience the dynamism of Seoul's innovation landscape and discover the secrets behind its success. Join us as we delve into the future of innovation in one of Asia's most dynamic cities.
industry showcaseglobalisation strategies for the Korean automotive industryGeneral Motors Korea
The automotive industry plays a significant role in the Korean economy and has become one of the world’s top automotive manufacturing countries. How is the country holding its position in the global market? And what can we expect for the future?
management presentation, discussion, tour of facilities
rest of the day at leisure
ISPer's recommendation: Dongdaemun Design Plaza (DDP) is an architectural landmark designed by Zaha Hadid is a must-see for design enthusiasts. Its unique curves and futuristic ambience house exhibitions, shops, and a night market.
Day 7: Friday, October 11Fri October 11Day 7: the global phenomenon of k-pop: culture, influence, and industry dynamics
breakfast
hotel
transportationmeet in hotel lobby, depart for visits
bus full day
morning
presentationthe K-POP sensation - a rising star of the global entertainment industryDFSB Kollective
What are the important factors for maintaining the popularity of Korean culture worldwide and further boosting its potential to expand into other markets? With continuous support from the government, South Korea has a dedicated goal to become the world’s leading exporter of popular culture. The growth of "Hallyu", or the Korean Wave, over the past 2 decades has been a fascinating one, and it is still unfolding. Take a lesson from a business model of one of the market leaders of Korea's entertainment industry.
management presentation, discussion
external conference room
late morning
cultural eventK-pop dance class
Unleash your inner K-pop star with this dynamic K-pop Dance Class! Immerse yourself in the energetic world of K-pop as you learn iconic dance moves and choreography from your favourite K-pop groups. Join us for a vibrant and rhythmic journey through the latest K-pop hits, where you'll not only master the moves but also get a fantastic workout. Get ready to dance, groove, and embrace the K-pop fever – no experience required, just enthusiasm and a love for K-pop!
mealsgroup lunch
restaurant
free for last-minute sightseeing & shopping
ISPer's recommendation: Visit Namsan Seoul Tower. Take in panoramic views of Seoul from this iconic tower perched atop Namsan Mountain. Whether visiting by day or night, you can enjoy a scenic cable car ride up and leave a “love lock” on the terrace to commemorate your visit.
transportationmeet in hotel lobby, depart for farewell dinner
bus transfer
evening
mealsfarewell dinner - Korean BBQ
Join us for an epic farewell dinner after a week of diving deep into business, where we'll be treating ourselves to a mouth-watering Korean BBQ feast. Sink your teeth into juicy meats cooked just right and soak up the lively vibe of chats and laughter all around. With tasty dishes like marinated beef bulgogi and melt-in-your-mouth pork belly on offer, get ready for a flavour explosion. Let's cheers to all the wins of the past week and welcome what's ahead, with some good tunes adding to the vibe. Secure your spot now and let's make some unforgettable memories together!
restaurant
rest of the day at leisure
Day 8: Saturday, October 12Sat October 12Day 8: departure day
